In the midst of the Democratic National Convention in Charlotte, NC, the Romney campaign is using tactics that (then candidate) Obama used in 2008. On Twitter, Romney supporters used Obama’s hashtag #forward2012 to tweet their opposition to the President.
In 2008, many Obama supporters expressed their distaste for President Bush and John McCain during the Republican convention and now, it seems Republicans are getting more savvy at technology and dishing it right back to the Democrats.
According to ClickZ (online advertising trade)
Could Democrats be getting a taste of their own Twitter medicine? In the last week, Mitt Romney and Republican groups have elicited an avalanche of negative comments on Twitter employing Promoted Trend hashtags they purchased.
Today, as Democratic National Convention attendees in Charlotte anticipate President Barack Obama’s nomination acceptance speech tonight, his campaign is running the Promoted Trend using its ubiquitous #Forward2012 message. And, as Obama supporters did with the GOP’s purchased hashtags, Obama opponents are turning the Forward tag against him.
Several searches for tweets using the #Forward2012 tag over the last few hours generate several anti-Obama tweets in the midst of pro-Obama ones. The Obama camp is using the purchased Trend unit to push out messages about strengthening the middle class and increasing student loan funding.
It’s difficult to tell at this stage what portion of the tweets featuring the #Forward2012 tag are anti-Obama. However, the reaction to the Promo Trend in the Twitterverse is a continuation of what observers saw with recent GOP trend buys – a pile-on by opponents.